Buying vs Building Website for Flipping - Which Strategy is Better?

Buying vs Building Website for Flipping - Which Strategy is Better?

Aug 23, 2023

One of the most important decisions in website flipping is deciding whether to buy pre-existing websites or build from scratch. This article examines the benefits and drawbacks of each approach, assisting aspiring website flippers in making an informed decision.

Individuals can assess which strategy aligns better with their goals, resources, and expertise by understanding the benefits and drawbacks of buying established websites versus building from scratch. Whether you're an experienced investor or a novice looking to get started in the world of website flipping, this guide will provide helpful information to help you make the right decisions.

Buying Established Websites

Buying an established website is a profitable investment. It's a great way to make money that isn't directly related to the number of hours you work, but only if you know what you're doing.

Advantages of Buying Established Websites

  1. Immediate revenue potential

    Purchasing an established website allows you to tap into an existing revenue stream, allowing you to begin earning money right away.

  2. Existing traffic and customer base

    Established websites frequently come with an audience built in, saving you the time and effort of building a customer base from scratch.

  3. Established brand and reputation

    Purchasing a website with a well-known brand and a good reputation will give you an advantage in the competitive online landscape.

Disadvantages of Buying Established Websites

  1. Higher initial investment

    Established websites with a proven track record command a higher price, necessitating a larger initial investment.

  2. Limited customization options

    When purchasing a pre-existing website, you may have limited design, functionality, and content options.

  3. Hidden issues or inflated valuations pose potential risks

    Due diligence is essential when purchasing established websites because there is a risk of hidden problems or inflated valuations.

Despite the risks, purchasing an established website can provide a quick path to success in website flipping. It provides the benefit of an established revenue stream, audience, and brand recognition, allowing you to concentrate on optimizing and growing the business. In the following section, we will look at an alternative strategy for creating a website from scratch.

Building from Scratch

Building a website from scratch takes lots of time and efforts and it can be costly if you don't have the technical skill set such as Web Development. 

Creating a website from the ground up allows entrepreneurs to shape their online presence from the ground up. It provides the benefits of complete design and customization control, lower upfront costs, and the ability to align the business with personal goals and values.

Building website from Scratch for flipping

However, gaining visibility and establishing a strong online presence requires commitment, time, and effective marketing strategies.

Advantages of Building from Scratch

  1. Complete control and customization

    Creating a website from scratch allows you to design and shape it to your vision and goals.

  2. Lower initial investment

    Starting from scratch often requires less initial investment than purchasing an established website, making it more accessible to aspiring entrepreneurs with limited resources.

  3. Opportunity to align with personal vision and goals

    Starting from scratch allows you to build a business that truly reflects your values, interests, and unique selling proposition.

Disadvantages of Building from Scratch

  1. Time and effort required for development

    Creating a website from scratch necessitates extensive market research, content creation, design, and marketing.

  2. In the early stages, revenue potential is uncertain

    Unlike established websites, new websites may require patience and persistence to gain traction and generate consistent revenue.

  3. Strong marketing and promotion strategies are required

    Creating a successful website from scratch necessitates effective marketing and promotion efforts in order to attract and retain visitors.

Factors to Consider when Choosing a Strategy

Choosing whether to buy an existing website or build one from scratch is an important step in website flipping. It is critical to consider several key factors that can influence the success of your venture in order to make an informed decision. Here are some important factors to consider:

Budget and financial resources

your budget and how much capital you have available for website acquisition or development. Buying an existing website may require a larger initial investment, whereas building from scratch may be more cost-effective at first.

 Skills and expertise

Consider your abilities and knowledge in areas such as web design, content creation, SEO, marketing, and website management. If you lack certain technical skills, purchasing an established website with existing infrastructure may be a better option.

Time availability and commitment

Think about how much time you can devote to the project. Building a website from the ground up takes a significant amount of time and effort, whereas purchasing an existing website allows you to hit the ground running with an existing framework.

Risk tolerance

Evaluate your risk tolerance and willingness to face new challenges. Buying an established website may provide more certainty and existing revenue, whereas building from scratch involves more uncertainty but allows you to shape the business according to your vision.

Market trends and demand

Conduct market trends and demand research in the niche or industry of interest. Consider whether there are more opportunities for buying established websites with growth potential or building a one-of-a-kind website to meet unmet needs.

You can align your strategy with your financial situation, skills, time availability, risk tolerance, and market landscape by carefully considering these factors. This will allow you to make an educated decision that will increase your chances of success in the website flipping industry.

Buying Established Websites vs Building Case Studies and Success Stories

Here are some case studies to help you choose which strategy is best for you or you can switch between both strategies. 

Buying Established Websites Case Study: The website flip Success Story

According to, they  paid $23,000 for an outdoor website on the Flippa marketplace in April 2020. At the time, the site was earning $300 per month on average over the previous six months they stated. The Website Flip mentioned that on average, the site received 100,000 page views per month. 

The Website Flip sold the site to a private buyer for $175,000 in March 2022 via their newsletter. During their ownership, the website generated $100,938 in revenue and cost $37,582 to grow.

Buying Established Websites vs Building Case Studies and Success Stories

Building from Scratch Case Study: Mark's Niche Site

Mark identified an untapped niche market and created a website dedicated to providing in-depth product reviews and recommendations.

Mark's niche site gained traction and became a trusted resource for consumers in that niche through extensive research, SEO optimization, and targeted marketing.

Building from the ground up allowed Mark to establish himself as an authority in the niche and monetize the website through affiliate partnerships and advertising.

He later sold the site for $51,500 to an interested buyer and he made over $15000 when the website was in his ownership.

Assessing Your Personal Goals and Preferences

Choosing whether to buy pre-existing websites or build from scratch necessitates careful consideration of your personal goals and preferences. You can embark on a website flipping journey that brings you fulfillment and success by aligning your decision with what you value most.

Here are some things to consider:

Interest and passion:

Determine whether you have a particular passion or interest in a specific niche. Building a website from the ground up allows you to build a business around your passion and delve deeply into a subject you truly enjoy.

Expertise and skills

Consider your abilities and knowledge in areas such as web design, content creation, marketing, and SEO. If you lack certain technical skills, purchasing an existing website may be a better fit, whereas building from scratch allows you to leverage your existing capabilities.

Long-term Goals

Determine your long-term goals for the website flipping business. Are you looking for quick cash or are you willing to put in the time and effort to build a long-term sustainable business? This will influence your decision to buy or build.

You can gain clarity on which strategy best aligns with your personal goals, skills, and resources by evaluating these factors. Keep in mind that there is no such thing as a one-size-fits-all approach, and what works for one person may not work for another. Finally, the decision between buying pre-existing websites and building from scratch should be driven by your specific circumstances and goals.

Buying Established Websites vs Building Conclusion

In the field of website flipping, deciding whether to buy an existing website or build one from scratch is a critical decision. Each strategy has its own set of benefits and considerations that can help you on your way to success. You can make an informed decision that puts you on the right track by carefully assessing your goals, resources, skills, and preferences.

When you buy an existing website, you gain immediate access to revenue, existing traffic, and a well-known brand. This strategy can help you get a head start on your entrepreneurial journey by allowing you to concentrate on growth and optimization.

Building a website from scratch, on the other hand, gives you complete control, customization, and the opportunity to align the business with your passions. While it takes more time and effort, it has the potential to create unique value and long-term sustainability.

Whatever strategy you choose, success in website flipping is dependent on thorough research, due diligence, and execution. Adapt to market trends on a regular basis, stay up to date on industry developments, and leverage your strengths to create a valuable online asset.

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